LORAC PRO Soft Focus Longwear Concealer

From the manufacturer Forever PRO, Hollywood beauty legend and PRO makeup artist Carol Shaw was inspired to develop LORAC after watching her celebrity clients suffer from skin irritation and breakouts on set. Known for effortless, red carpet style and skin-friendly ingredients, LORAC quickly became a favorite indie beauty brand of PRO artists and A-list celebrities alike.

The professional formulas she created were infused with gentle and soothing ingredients that provided professional performance, without sacrificing healthy skin. More than two decades later, LORAC continues to develop the highest quality, pigment-packed formulas and wearable shades with the mindset of what a professional artist needs to create flawless looks.

Our team of PRO artists provide the tools and on-trend techniques so everyone can create beautiful looks just like a PRO. LORAC's commitment to developing innovative, high-performance products has made it a go-to brand for those seeking a professional-level makeup experience, without compromising the health and integrity of their skin.

The brand's dedication to using skin-nourishing ingredients, while delivering exceptional color payoff and long-lasting wear, has cemented its reputation as a trusted authority in the beauty industry. LORAC's product range spans from luxurious eyeshadow palettes and creamy lipsticks to weightless foundations and precise eyeliners, catering to the diverse needs of makeup enthusiasts and professionals alike.

Whether you're a seasoned makeup artist or a beauty novice, LORAC's user-friendly formulas and expert-approved techniques empower everyone to achieve red carpet-worthy results, right in the comfort of their own homes. The brand's ethos of empowering individuals to feel confident and beautiful in their own skin is reflected in the quality and care that goes into every LORAC product.

From the initial concept to the final formula, LORAC's commitment to excellence is evident in its dedication to sourcing the finest ingredients and collaborating with industry-leading experts. This unwavering pursuit of perfection has solidified LORAC's position as a trusted and respected brand within the beauty landscape.

As the brand continues to evolve and innovate, LORAC remains true to its roots, providing makeup lovers with the tools and expertise they need to transform their appearance and express their unique style. With a focus on both performance and skin health, LORAC offers a holistic approach to beauty, empowering individuals to look and feel their absolute best.

product information: