LORAC PRO Setting Powder

LORAC was founded by Carol Shaw, who was inspired to develop the brand after witnessing the skin irritation and breakouts experienced by her celebrity clients on set. The professional formulas she created were infused with gentle and soothing ingredients, providing professional-level performance without compromising healthy skin. Known for its effortless, red carpet-worthy style and skin-friendly ingredients, LORAC quickly became a favorite among indie beauty brands, professional artists, and A-list celebrities alike.

More than two decades later, LORAC continues to develop the highest quality, pigment-packed formulas and wearable shades with the mindset of what a professional artist needs to create flawless looks. The brand's commitment to creating products that cater to the needs of makeup artists and discerning beauty enthusiasts is at the core of its ethos.

LORAC's origins can be traced back to Carol Shaw's personal experience working with clients who struggled with skin-related issues during photoshoots and on-set applications. Determined to find a solution, she set out to develop a line of professional-grade cosmetics that would address these concerns without sacrificing performance or aesthetics.

The result was a collection of formulas infused with gentle, soothing ingredients that could provide the high-impact, long-lasting results that her clients demanded, while also caring for their skin's health and well-being. This approach quickly garnered LORAC a loyal following among both professional makeup artists and the discerning celebrity clientele they served.

As LORAC's reputation grew, the brand continued to expand its offering, introducing a range of pigment-rich eyeshadows, luxurious face powders, and innovative complexion products that catered to the needs of its diverse user base. The brand's commitment to quality, innovation, and skin-friendly formulations has remained a steadfast cornerstone of its identity throughout its evolution.

Today, LORAC is recognized as a trusted authority in the beauty industry, renowned for its ability to deliver professional-level results while prioritizing the health and integrity of the skin. The brand's enduring popularity and continued success can be attributed to its unwavering focus on the needs of its customers, whether they are seasoned makeup artists or everyday beauty enthusiasts.

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